REPORT: The MOST Popular Radio Stations In Kenya, Kameme And Inooro Roar Big
According to the most recent Kenya Audience Tracker by Ipsos, radio, one of the most popular communication channels in the world, continues to be Kenya’s most popular media platform, with an average of 33 million listeners.
Despite the rise of digital platforms, radio still dominates media consumption, according to a survey released on Thursday.
The survey indicates that long-standing radio stations that dominated the media landscape for many years are now facing intense competition.
This is because of the recent development that gave rise to digital radio platforms that employ both music and visuals to connect with their listeners.
The survey indicated that newcomers such as Radio 47 have disrupted the listenership supremacy typically enjoyed by ancient giants such as Radio Citizen and Radio Jambo in terms of market reach and listenership.
In terms of reach, Radio Citizen, owned by the Royal Media Services (RMS), recorded the widest reach, receiving 9.1 per cent of listeners.
Radio47 has proven that fancy studios and great talent are a winning combo for Kenyan media.
— Stethoscope Queen (@Muthoni_Maina_) January 30, 2026
Now ranked second nationally, Radio47 continues to dominate the airwaves from morning until the very late evening. #BongeLaRadio pic.twitter.com/eN39WVEpQm
It was followed by Westlands-based Radio Jambo at 3.8 per cent and the comparatively new Radio 47 at 3.7 per cent.
Inooro FM had a reach of 2.3%, while Kameme Radio, a vernacular station with a target audience of Mount Kenya inhabitants, reported a reach of 2.6%.
However, Milele FM, Radio Maisha and Ramogi FM each registered about 2.1 per cent reach.
In terms of audience share, which measures total listening time, Radio Citizen extended its lead with a 17.0 per cent share.
The new kid on the block, Radio 47, which is among the first radio stations to introduce a live streaming of its audio-visual content, followed at 9.0 per cent, while Radio Jambo accounted for 7.2 per cent.
The Muthaiga road-based station has been the subject of talks in the radio industry following its talent hunt, where it has raided the other stations for their top talents and trendy shows.
Kameme Radio posted a 5.7 per cent share, with Kijabe street-based Milele FM and Ramogi FM each at 4.7 per cent.
Chamgei FM recorded 4.1 per cent, while Mombasa Road-based Radio Maisha stood at 3.9 per cent.
Meanwhile, the survey shows that listening patterns peak in the early morning and evening hours, driven by strong audiences during breakfast and drive-time programming, before dropping sharply late at night.
Audience distribution by gender was nearly even, with women accounting for 50.1 per cent of listeners compared to 49.9 per cent for men.
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The data further shows that radio listenership is significantly higher in rural areas, which account for 65.4 per cent of the audience, compared to 34.6 per cent in urban centres.
Regionally, Central Kenya recorded the highest share of radio listeners at 18.4 per cent, followed by Rift Valley at 14.9 per cent and Western region at 13.5 per cent.
Nairobi accounted for 9.6 per cent, while Coast and Nyanza recorded 8.9 per cent and 3.9 per cent respectively.
North Eastern and Upper Eastern regions each accounted for 5.7 per cent of listeners, Lower Eastern stood at 8.0 per cent, while North Western posted the smallest share at 2.7 per cent.
REPORT: The MOST Popular Radio Stations In Kenya, Kameme And Inooro Roar Big
