April 17, 2026
Bishop Muheria Blasts Ruto For Acting Like a 'Advertising Agency'

Bishop Muheria Blasts Ruto For Acting Like an ‘Advertising Agency’

Outspoken Catholic Bishop Anthony Muheria has urged President William Ruto’s administration to reduce its public advertising and instead prioritize development.

The Archbishop of the Archdiocese of Nyeri attacked Ruto’s government on Friday, February 21, following a week dominated by the administration’s justification of the Head of State’s declarations.

“There has to be less rhetoric. We have to stop advertising and act. The government seems to be constrained to an advertisement of government, advertisement of government projects, advertisements of plans,” Bishop Muheria said.

“Government is not an advertising agency. It is an agency that implements actions. That’s what we want to see,” Muheria added.

President Ruto has faced criticism for his frequent promises to build roads and other projects across the country.

However, there are rumors that when the head of state folds his tent and departs the place, his pledges follow him.

“Stop advertising what we should do, will do, or have done. Instead, focus on mobilising people, resources, and experts,” Muheria asserted.

“We have great capacity, even within our leadership in government, to deliver—especially for the poor.”

The administration quickly responded to his statements while addressing the burial of Mzee Kingi Mwaruwa Mkweha, the father of Senate Speaker Amason Kingi, in Kilifi County.

Prime Cabinet Secretary Musalia Mudavadi emphasized that the government must keep Kenyans informed of its actions.

“The government must inform Kenyans what it is doing,” he said, arguing that transparency was necessary to avoid conflict with citizens.

National Assembly Speaker Moses Wetang’ula added, “As a government, we have a duty to continue broadcasting whatever we do so that all Kenyans are aware—from Vanga to Lokichogio, from Malaba to Lamu.”

He continued, “Mr President, continue blowing your own trumpet.”

On Thursday, Ruto demonstrated his deep knowledge of Kenya’s roads—not only those in his backyard, but also the dusty trails of northern Kenya, the meandering highways of Central Kenya, and most likely shortcuts that Google has yet to discover.

This was in response to his critics, who used TikTok to start a trend by remixing his speech announcing road developments in northeastern Kenya into catchy beats and dancing challenges.

Ruto’s rhythmic delivery of the road’s route—“Ndio barabara itoke Mandera, ikuje Ramu, ikuje Garre, ikuje El-Wak, ikuje Kobo, ikuje pale Kotulo, ikuje Tarbat, ipitie hapa Wajir, iende Samatan, iteremke Modogashe, ifike Isiolo, iende Nairobi…”—quickly became an internet sensation.

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“I know quite a number of places. I can tell you the roads in northern Kenya as well as I can tell you the ones in Central, Western, and many other parts of the country. And that is because this is my job… It is the job I applied for,” he said.

However, Muheria encouraged the government to prioritize project implementation above mere announcements.

“How I wish we could serve the people instead of all this advertising, noise, and insulting and demeaning statements,” he said.

“Let’s start construction, appreciate one another, acknowledge contributions and expertise, and bring all these efforts together.”

Bishop Muheria Blasts Ruto For Acting Like an ‘Advertising Agency’

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