ALCOHOL: KBL Reviews Prices Of Chrome Gin, Vodka For Festive Season
Kenya Breweries Limited (KBL) announced on Tuesday a price drop across its product line, making it more affordable for consumers to enjoy its Mainstream Spirits (MSS) portfolio brands over the upcoming festive season.
In what is expected to be good news for Kenyans, KBL announced that the new rates will apply to popular brands such as Chrome Gin, Chrome Vodka, Kane Extra, and Triple Ace Vodka, making these high-quality options more accessible to Kenyans.
“We have taken this step to reduce prices of some of our products in alignment with the economic realities currently faced by our consumers,” announced Lilian Mbugua, Brand Manager in the MSS Portfolio.
“Our goal is to ensure that the quality we offer remains affordable, especially as families and friends come together to celebrate during the holidays,” she added.
Kenya Breweries Limited (KBL) has reduced prices on popular drinks ahead of the festive season:
— Moe (@moneyacademyKE) November 19, 2024
For 750 ml:
— Chrome Gin: Sh760 → Sh700
— Chrome Vodka: Sh740 → Sh700
— Kane Extra: Sh720 → Sh680
— Triple Ace Vodka: Sh690 → Sh680
For 250 ml:
— Chrome Gin: Sh290 → Sh260
—…
The updated suggested retail prices for 750ml MSS products are:
- Chrome Gin costs Ksh700 (formerly Ksh760).
- Chrome vodka costs Ksh700 (formerly Ksh740).
- Kane Extra costs Ksh680 (formerly Ksh720).
- Triple Ace Vodka costs Ksh680 (formerly Ksh690).
Prices for smaller 250ml packs have also been reduced to ensure affordability across all market segments.
- Chrome Gin costs Ksh260 (formerly Ksh290).
- Chrome vodka costs Ksh260 (formerly Ksh290).
- Kane Extra costs Ksh240 (formerly Ksh260).
- Triple Ace Vodka costs Ksh240 (formerly Ksh260).
By lowering costs in the MSS portfolio, KBL hopes to align with changing market realities while maintaining and increasing market share.
Furthermore, the price drop effort benefits brand activations like Chrome’s ongoing Street Filosofia Honour the Streets campaign, which celebrates Kenya’s vibrant street and urban culture.
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The campaign also seeks to establish Chrome as a brand that understands and responds to its customers’ requirements while keeping the high quality they expect from the brand.
In its most recent financial report, KBL, a subsidiary of East African Breweries Limited (EABL), showed a 13% growth in year-on-year net sales for the 2023/24 fiscal year, reaching a high of Ksh124.1 billion.
Spirits and beer were major contributions to this expansion, with spirits experiencing an 11% increase in net sales throughout the time.
With the new drop, many Kenyans are expected to swarm liquor stores and supermarkets as they prepare to celebrate Christmas and the end of the year.
ALCOHOL: KBL Reviews Prices Of Chrome Gin, Vodka For Festive Season
