June 24, 2024
Kenya's Media Giant Set For A Massive Staff Lay-Off Due To Financial Restraints

Kenya’s Media Giant Set For A Massive Staff Lay-Off Due To Financial Restraints

Nation Media Group (NMG) is planning another round of layoffs as the Kenyan media industry continues to struggle financially.

According to high-level sources at the Kimathi Street-based media company, senior management was in an online meeting with employees on Friday morning, June 7.

The meeting was primarily focused on breaking the bad news for the umpteenth time that the company had made the difficult decision to let employees go, including some who had been with the Twin Towers for years.

According to high-level sources, the layoffs are imminent, with those affected scheduled to be laid off on Friday, June 14.

However, the NMG’s Human Resources department has kept the list of employees set to be laid off under wraps.

By the time this article was published, no staff member had been formally informed that they would be let go.

Letters are expected to be issued to individual employees next week after top executives meet with department heads.

According to reports, the exercise will affect NTV journalists as well as the print division, Daily Nation.

Kenya's Media Giant Set For A Massive Staff Lay-Off Due To Financial Restraints
NTV’s Prime News Logo.

According to sources, during the tense meeting on Friday morning, senior managers took turns explaining the decision to dismiss employees.

All of them struggled to explain why the company had to resort to redundancies again after several layoffs failed to put the company on the right track.

According to insiders, the company’s decision was prompted by low revenue.

NMG, like all other media outlets in the country, is struggling to generate revenue as it once did.

The much-touted paywall strategy that the media stable had hoped would help it recover has failed, leaving the bosses in limbo.

Several employees questioned why the broadcast division had been the most severely impacted by the strategy overhaul.

Managers were put on the spot to explain why the prime-time news bulletin had been reduced in length.

“The company says it will avail experts to offer psychological support to affected staff, the company has also agreed to extend medical cover for the affected until the end of the year,” sources revealed.

In recent years, NMG has made changes to their products and programming in order to better align with the rapidly changing digital landscape.

Veteran journalists such as Dennis Okari and Mark Masai have been laid off as a result of the integration and the difficult economic times.

Kenya’s Media Giant Set For A Massive Staff Lay-Off Due To Financial Restraints

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